Indian market surely has a vast variety to offer in the automobile industry. From world-class sedan to sports cars the list is endless. Nevertheless, the brand, all that matters is the popularity that the product gains. From top international brands to the national automobile manufacturer following are the cars that failed in India.
On top of our list, we have Dilip Chhabria’s designed Avanti, also known as DC Avanti. Being a sports car, at the mere cost ranging from 45 lakhs to 60 lakhs, it failed to become a sensation among the speed lovers. It may have an eye-catching design, but when compared to other cars in the same range, it is a flop. Sporting a 2.0L 250 bhp engine producing a torque of 240Nm. While being in the same league a BMW 2.0L 249 bhp engine produces a torque of 350Nm. On speed comparison, its highest speed being 200kmph, while a BMW 3 series can easily reach 226kmph (it’s not a sports car series). Avanti’s biggest drawback is safety, i.e., no airbags. Also, its a two-seater, providing equal to none storage.
This sports utility vehicle or SUV by Mahindra proved to be a big flop among SUV lovers. Its design is what disappointed them the most. Being disproportionate as well as a docked version of Xylo it didn’t fit well in the ‘SUV’ niche. Designing an SUV with a budget of 6 lakhs to 9 lakhs is surely something that has been achieved in the form of Quanto, but the comfort is where they lacked. Rear seat inclination to make it a 7 seater was a not so good idea. Albeit it is comfortable for smooth roads but the same can not be said for a bumpy ride. These were the reasons due to which it failed in India.
Premier Peugeot 309
In the early ’90s, Peugeot a French automotive company in collaborations with Premier Automobiles Ltd (PAL) launched a car. With a 1.4 lt petrol engine that produced 70hp, it was a great family car. Perfectly fit for Indian terrain, it was a handsome investment. It was a sensation for a whole year after its launch, but, it went topsy-turvy when the collaboration between the companies went down within three years of its launch. Other than that the company faced a financial crisis which eventually led to a labor crisis in 1994. Thus, its production was ceased.
It was a perfect family car that was not sour to the eyes as well as comfortable to drive. Opel Vectra also known as Chevrolet Vectra was launched in India in the ‘80s, by a German automaker Opel. One can say that it did pretty well in its starting years, considering it has a 2.2 lt petrol engine, producing 146hp. But within a few years of its launch, it became heavy on the pockets. Due to its import via CBU (complete built-up) route which resulted it in being costly. Besides, it was a high maintenance car. Therefore, it failed in the Indian market.
Launched in the Indian market in the year 2008, Skoda Fabia was expected to be a great success by the Czech automobile manufacturer. Competing against Maruti Suzuki Swift and Hyundai i20, it incurred severe losses, approx. 1.5 lakhs per unit. The company went as far as reducing its cost in the market by 40% in order to suit the Indian economy, but they failed to make it a sensation among its target audience due to its ‘price’.
So, these were the cars that even after being beautiful failed to set a milestone in our domestic market. Some were too pricey, some were not comfortable. Nonetheless, the hard work behind the product, if your target audience is not satisfied with it, your ship will not sail for too long.